ITB Asia is set to focus on the $180 billion Muslim travel market this year as it partners with key experts, CrescentRating and Halal Trip, for the third edition of the Halal in Travel Asia Summit.
Asia’s leading travel trade show will take place during October 17 – 19 at the Sands Expo and Convention Centre in Marina Bay Sands in Singapore.
The third Halal in Travel Asia Summit on October 17 will focus on the key theme of “Innovation & Technology in the Muslim Travel Space”.
The conference will kick off with the official release of the Mastercard-Halal Trip Digital Muslim Travel Report (DMTR) 2018, revealing the latest insights and in-depth analysis into the Muslim travel market. Keynote speeches, interactive panel discussions and detailed presentations will discuss hot topics including how to invest in Halal travel and developing the Halal travel market in the service and destination sectors.
New Muslim Travel Hub and Pavilion
Set to deliver an unrivaled conference, ITB Asia is this year launching a newly dedicated Muslim Travel Hub and Pavilion to host panel discussions, as well as showcase Muslim travel products and services.
The Muslim Travel Hub will also host various showcases from Indonesia, Japan and Turkey, looking at topics such as ‘Targeting US$126 billion Muslim tourism market with cultural changes’ from Indonesia, ‘Making Muslims feel at home’ from Japan, and ‘Travelling in style’ from Turkey.
Moreover, ITB Asia’s key partner, Have Halal Will Travel, will host a conference on October 17, from 2 – 5pm, for the second year running at the Muslim Travel Pavilion, endorsing the show with strong content on this specific area.
According to data provided by ITB Asia organizer Messe Berlin (Singapore), by 2020, it is expected that there will be 156 million Muslim travelers, growing nearly 30 percent since 2016. By 2026, the estimated total purchase by Muslim travellers is expected to rise to $300 billion, which is more than double in volume over a decade.
“Muslim travel is thus an important focus for ITB Asia this year as key players in the travel and tourism space are demanding insights and best practice in marketing destinations, and how to better connect with Muslim travelers,” Messe Berlin (Singapore) said in an announcement.