The demand of the Chinese market for holidays in Greece remains high since the beginning of the year, recording an increase of some 30 percent in bookings over the same period in 2017, according to the Greek National Tourism Organization (GNTO).
The GNTO’s announcement came as a conclusion to Greece’s participation in the BITE – Beijing International Tourism Expo, held in Beijing during June 15-17.
Representing Greece during the BITE 2018 expo, the GNTO received the honored country prize at the exhibition’s opening and the “Most outstanding booth design” prize at its end.
“Following the efforts of Greek Tourism Minister Elena Kountoura, the GNTO continues to strengthen Greece’s presence in the Chinese tourism market… Current data confirms that Greece is recording a further increase in bookings for 2018, following last year’s high growth (+30 percent),” the organization said.
The BITE 2018 expo was attended by 1,000 exhibitors from 82 countries.