Greece is getting ready to host the 1st International Western Silk Road Workshop in Alexandroupolis on April 26-27.
The 1st International Western Silk Road Workshop in Greece, jointly organized by the UNWTO, the Greek Tourism Ministry and the Region of Eastern Macedonia and Thrace, is the first of two workshops to be held as part of the overarching Western Silk Road Tourism Development Initiative, a joint tourism project of UNWTO and the European Union aimed at revitalising the Silk Road heritage located throughout Europe.
By bringing together Silk Road Member States, UNWTO Affiliate Members and tourism stakeholders from the public and private sphere, the workshop will be the first step of a project aimed at achieving following key results:
– Diversify the tourism offer of European countries by assessing new tourism products, itineraries and routes with a Silk Road imprint.
– Create new development and business opportunities by bringing together stakeholders from different sectors and countries.
– Increase the attractiveness and visitation to European destinations by stimulating a new type of transnational tourism approach.
As part of the workshop, a Western Silk Road handbook containing an outline of the potential of the Western Silk Road as a tourism route will be presented.
According to the UNWTO, by actively attending, invitees will be able to contribute to the strategic implementation of the project, present their ideas and interests and network with a wide range of stakeholders with similar interests. To register, press here.
The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route’s natural and cultural heritage. Additionally, it is working to foster greater co- operation between Silk Road countries and regions, with the established aim of creating a seamless and memorable Silk Road travel experience.