By Nikos Krinis, GTP Exclusive
Technology provider Sabre Corporation has announced the launch of a new regional operating model for Greece and Cyprus, aiming to boost support to its partners — both online and offline — and continue the company’s growth path in both countries. Sabre Travel Network will move to a new model that sees Greece and Cyprus under a sole organization based in Athens, which will improve service and support for the company’s Greek and Cypriot agency customers.
Over the past five years Sabre has invested in customers locally, growing market share, presence and establishing a fresh new challenger brand that has helped attract new customers and partners in the market. “Today, we are number one with online travel agencies in Greece, and growing with corporate agencies as well,” Andreas Syrigos from Sabre Greece exclusively told the Greek Travel Pages (GTP) in Athens.
Syrigos, who will take on the position of country director for Greece and Cyprus, is an accomplished tech travel industry leader, who brings a strong technology experience and expertise in driving agency success through the use of technology. Serving the industry from the new office in Athens, Syrigos’ experienced team of travel and technology consultants will partner with Greek and Cypriot travel agencies — online and offline — to drive adoption of Sabre’s technology.
“Greece continues to be a solid growth opportunity for Sabre, particularly in the hybrid space where many traditional agencies are moving to online. This is where Sabre has key strengths and our 2017 plan calls for continued investment in this space, and a commitment to providing even more value to Greek and Cypriot travel agents,” Syrigos said, adding that Sabre aims to improve the adaptation of technology both in Cyprus and Greece, especially for the traditional agencies aiming to looking to meet their customers in new ways, from offline to online, consume new trends and solutions, differentiate themselves and to grow.
The new regional operating model will give Sabre Greece & Cyprus access to technology solutions in both countries. “In Greece we have big online expertise, as well as offline expertise, we are going to fuel the growth of both countries by sharing the best practices, and helping expand and accelerate synergies.”
“There will be many collaborations between Cyprus and Greece, we can share resources, we can share expertise, we can accelerate the growth and we can better support our customers with faster response times and higher customer satisfaction”, he said.
According to Syrigos, this proven regional model has worked well for Sabre in other parts of the world such as CIS & Russia and the African region.
The new regional operating model will also support Sabre’s growth plans by intensifying investments in its global technology platform to enhance shopping, merchandising and data capabilities that provide differentiated value for Greek and Cypriot customers within the new Sabre Red Workspace.
Moreover, Sabre will continue investing in its other business units, apart from the travel network, which include the airline and hospitality businesses. “We already have plans to extend our offerings from our base in Athens and this is very important for the corporate Greek and Cypriot markets, which include travel agents, hoteliers and airlines,” Syrigos said.