Air New Zealand has cast an all-star lineup of homegrown talent in its latest safety video, which highlights the tourism jewels in the Northland region of New Zealand.
Inspired by the classic Kiwi road trip, Summer of Safety follows the adventures of Shortland Street’s Jayden Daniels as he travels around Northland’s Bay of Islands and Hokianga encountering a host of friendly locals, famous faces and iconic attractions along the way.
Joining Jayden’s getaway is supermodel Rachel Hunter and actor Joe Naufahu – straight from a fiery stint on Game of Thrones. Stuntwoman Zoe Bell and canine sidekick Blossom the British Bulldog, IndyCar legend Scott Dixon and Olympic bronze-medalist Eliza McCartney also jump on board the light-hearted road trip, which was filmed at ten locations across Northland.
Air New Zealand General Manager of Global Brand and Content Marketing Jodi Williams said the video will put the Bay of Islands and the wider Northland region on the wish list for millions worldwide.
“One of our goals at Air New Zealand is to inspire visitors to travel beyond the traditional gateways to discover the warm welcome and breathtaking landscapes on offer in our regional destinations.
“Our safety videos have an impressive global following, collectively attracting more than 100 million views and gaining significant international media exposure. This latest edition is a great opportunity to not only deliver a safety message, but also to showcase the very best of the North to help drive economic benefit for the region.”
The Bay of Island’s Marketing Group, which invested in the video project to drive awareness of Bay of Islands as a tourism destination, is confident the international attention Air New Zealand’s safety videos attract will help drive economic benefit for the region.
The General Sales Agent (GSA) for Air New Zealand in Greece is Discover the World Greece & Cyprus.