HotelBrain, Folli Follie Engage Fans with Mykonos, Tinos Island Hop
With more than 10 million views and 3,500,000 likes, HotelBrain and Folli Follie’s island hopping campaign on the Greek isles of Tinos and Mykonos got the word across as 10 international fashion bloggers and digital influencers spread the word earlier this month through the social media.
Fashionistas were hosted for three days at HotelBrain partner hotels on Tinos and Mykonos, while they participated in Folli Follie’s “Silver Summer” campaign as well as in the #FFislandhopping social media event.
Through #FFislandhopping, Greek hospitality and fashion traveled the world thanks to hundreds of posts, photos and comments on Facebook, Instagram and Snapchat.
Hotel Brain and Greece-based fashion accessories producer Folli Follie launched a similar campaign on Santorini earlier this summer aiming to tap into the so-called hash-tag generation for the promotion of tourism
The following HotelBrain partners offered their services for the event: Kirini My Mykonos Retreat, Casa del Mar, LYO Boutique Hotel, Mykonos No Five, Colours of Mykonos, Aeolis Tinos Suites and Crossroads Inn.
Founded in 2009 and initially based on the island of Santorini, HotelBrain currently manages over 110 hotels in more than 35 destinations in Greece, Lebanon, Cyprus and Turkey.