Welcome to “Pioneering Greeks”, the weekly column of GTP Headlines, which highlights the Greeks that stand out for their creative thinking in the business world. “Pioneering Greeks” is a collaboration between LoveGreece.com and Greek Travel Pages (GTP).
This week we introduce “Sun of a Beach“, a beach towel brand created by designers Melina Pispa and Ellie Rountou, which is the essence of summer: hot, fresh and fun.
But how was the brand born?
“The Greek summer offers sea, sun and an abundance of stylish items for beach life. However, proper attention had not been given to the beach towel, a very necessary accessory, that usually lacked imagination”, the designers say.
Thus the “Sun of a Beach” towels were born, combining fluffy premium cotton towels with striking fabrics in designs for men, women and children.
They joined forces to create the “Sun of a Beach” brand in 2012. The brand’s products are available in 60 stores in Greece and abroad, and also at the brand’s e-shop which offers worldwide delivery.
After seeing their turnover double within a year, in 2015, Pispa and Rountou expanded the “Sun of a Beach” range to include beach bags, pouches, backpacks and vests. They also introduced custom-made designs for hotels who want to offer their guests branded pool towels.
For the summer of 2016 they plan to present a series of “Sun of a Beach” towels and products depicting three endangered sea species — lobster, tuna, and sea horse. A percentage of the proceeds will benefit WWF.
Inspired by the dynamism and creativity of the Greek entrepreneurial spirit, LoveGreece was founded in 2013 as an initiative to boost and promote the country’s image abroad by profiling talented and successful Greeks. With their ethos and vision, Greece’s entrepreneurs and professionals are an important aspect of the country worth highlighting to the world. LoveGreece is powered by Gina Mamidaki, the founder of the G & A Mamidakis Foundation.
Εμπνευσμένο από τον δυναμισμό και τη δημιουργικότητα του ελληνικού επιχειρηματικού πνεύματος, το LoveGreece ιδρύθηκε το 2013 σαν μια πρωτοβουλία για την ενίσχυση και την προώθηση της εικόνας της χώρας στο εξωτερικό, παρουσιάζοντας ταλαντούχους Έλληνες με εξωστρεφή νοοτροπία. Οι Έλληνες επιχειρηματίες αποτελούν σημαντικό παράγοντα της χώρας που αξίζει να παρουσιαστεί σε όλο τον κόσμο. Το LoveGreece υποστηρίζεται από την Τζίνα Μαμιδάκη, Πρόεδρο του Ιδρύματος Γ. & Α. Μαμιδάκη.