Giving the opportunity to cardholders to complete their transactions with safety and ease, wherever they may travel around the globe, MasterCard now provides inspiration for travelling more. The new Cross Border campaign welcomes foreigners visiting Greece this summer.
New artwork inspired by Greece, in the new Cross border campaign, is already live in the Athens International Airport, the Heraklion International Airport and the Mykonos Airport, and will also “travel” to the airports of Thessaloniki and Rhodes, later this summer.
The new campaign by MasterCard, fully aesthetically renewed, shows the Greek summer, with a creative message and intense pictures that leverage the country. Each photo welcomes travelers of flights from abroad, urging them to follow their instinct, so as to discover the authentic side of Greece, along with hidden treasures. For this specific campaign, MasterCard escapes from the anticipated travel concept and messaging and invites all visitors to surpass the obvious and usual and seek for priceless experiences on destination.
In addition, MasterCard discloses for the first time to Greek travelers, the exclusive access to the Priceless Cities program, designed to bring consumers closer to their passions — dining, sports, shopping, arts and entertainment, and travel — through one-of-a-kind experiences and exclusive access in more than 40 destinations around the world.
Choose to travel to New York and enjoy a music show at one of the best seats of the legendary Carnegie Hall or experience a private touring to the historic Cinecittà studios of Rome. When being in London, you may enjoy an unforgettable shopping experience with the insight of a stylists’ team at the great Harrods, while tennis lovers will have the chance to gain the last available tickets for the Rolland Garros tournament of 2016, in special prices.
“Creating the above experiences and reminding of the ease and security of purchases at any destination around the world, MasterCard reminds cardholders the freedom they enjoy, anywhere they choose to travel. We surpass the clichés and the obvious and we offer MasterCard cardholders priceless moments and experience”, said Mrs. Ioanna Mingou, Marketing Manager for MasterCard Greece, Cyprus and Malta.