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Europe vs. America: Travel Industry Leaders at WTM London Battle It Out


Debate-style competition tests teams’ industry knowledge and sheds light on trends affecting tourism on both sides of the pond

World Travel Market (WTM) London 2015, a leading global event for the travel industry, together with international travel and hospitality marketing communications agency MMGY Global will be hosting a lively and insightful competition between European and American tourism leaders who will battle it out for the chance to walk away as winners of the inaugural MMGY Tourism Cup.

Tourism_Cup_WTMThe MMGY Tourism Cup competition, inspired by well-known international golf competitions, the Ryder Cup and the Solheim Cup, will match a team of European travel and tourism leaders against their American counterparts in a debate-style forum that will cover topics shaping today’s tourism industry.

The inaugural debate will utilise current research, insights and case studies to test the two teams’ tourism knowledge.

Eduardo Santandar, CEO and Executive Director of the European Travel Commission will captain a group that faces off against a team led by Todd Davidson, U.S. Travel Association National Chair, CEO of Travel Oregon as they compete in four entertaining rounds.

The friendly one-hour competition will also be raising money and awareness for the international water aid organisation, Just a Drop that World Travel Market London fully supports year-round.

WTM London delegates in the audience will be encouraged to vote and share information in an effort to raise the donation from MMGY Global and event sponsor Adara toward the worthy cause.

“This is an exciting new addition to the WTM London Event Programme for 2015, the first time WTM London has done anything like this”, WTM London, Conference and Seminar Manager, Charlotte Sutton, said

“It will be great to see how the two teams battle it out in each of the rounds and draw from their collective intelligence, as well as their collective influence in the industry.”

The MMGY Tourism Cup Competition will take place on Tuesday 3 November at WTM London on the WTM Global Stage from 16.15 – 17.15.

GTP is an official media partner of WTM London 2015.

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