Launching a re-imaging campaign to handle last-minute cancellations and regain lost ground resulting from Greece’s tedious negotiation efforts are the priorities of the recently announced collaboration between the South Aegean Region and the Greek Tourism Confederation (SETE).
In this direction, South Aegean Prefect George Hadjimarkos and SETE Vice President Kostas Konstantinidis said in a joint statement that they were teaming up to make sure the healthy forces of tourism remain strong and active. The two allies held their first post-crisis management meeting on Tuesday.
With a unit of InSete, SETE’s research department, permanently based in Rhodes, the cooperation brings together all sector professionals — private and public — in efforts to revitalize tourism. The main priority at the moment is to “save” the current tourist season, which has been directly “disturbed” by the negative climate created by the international media in the last two months.
In efforts to gain the confidence of tourists from Germany, the UK and France, the tourism ministry, the Greek National Tourism Organization (GNTO) and SETE have launched the Happening Now: #GreekSummer campaign for the most part via social media aimed at winning back bookings from the above markets for destinations in the South Aegean initially.
In the meantime, a far-reaching marketing and rebranding strategy for tourism to the South Aegean Region will be presented in September.