Enterprise Rent-A-Car has announced the appointment of its third European franchisee this year, Sfakianakis Group, as yet another step in its commitment to establish the flagship brand as a global car rental provider.
Following Enterprise Rent-A-Car’s recent expansion to France, Spain, Portugal and Italy, and combined with its established presence in the UK, Ireland and Germany, this latest agreement in Greece will give the brand access to countries that together represent almost 90 percent of the European rental market.
With Sfakianakis Group receiving territorial franchise rights across other contiguous countries in South Eastern Europe, the relationship also opens the door to further expansion. Other territories covered include Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Former Yugoslavian Republic of Macedonia, Moldova, Montenegro, Romania, Serbia and Slovenia.
“Greece is one of the top 10 most popular tourist destinations in Europe with over 16 million tourists each year, making this new partnership a significant opportunity to grow the Enterprise brand,” the rent-a-car company said in an announcement.
The acquisitions of Citer in France and ATESA in Spain, together with the arrangements in Portugal, Italy and Greece, demonstrate how Enterprise is committed to developing a European network fully able to meet the increasing needs of both domestic and international leisure and business travelers.
Founded in 1957, Sfakianakis Group is the largest automotive group in Greece, operating several motor related businesses. The leasing and rental arm of the Group, Executive Lease, with whom the master franchisee agreement will be operated, currently operates some 52 locations across mainland Greece and its islands, including at major airports.