Athens and Santorini are the most popular Greek destinations of residents of the wider Beijing area, the Athens Convention and Visitors Bureau (ACVB) concluded after taking part in the Beijing International Tourism Expo 2013 in China.
ACVB participated in the expo, held held 21-23 June, as a co-exhibitor of the Greek National Tourism Organization to promote the tourism product of the Greek capital to emerging international tourism markets.
During the exhibition, the bureau had over 40 meetings with representatives of Chinese travel agencies, national and local media, conference professionals and representatives of Chinese regional authorities.
ACVB presented the Greek capital’s tourism services, infrastructure and options the city can provide to visitors.
According to the bureau, the Chinese showed special interest to leisure and business tourism, while an interest was also recorded for corporate meetings to be held in Athens by delegations of the regional government.
City Fair 2013
ACVB also participated in the European cities travel workshop City Fair 2013 held on 24 June at Wembley Stadium in London.
At this workshop, representatives of urban destinations and cities in Europe have B2B meetings and discuss marketing opportunities with strictly selected professionals from the international and European tourism market, such as tour operators, conference organizers, online travel agencies, etc.
ACVB held 27 business meetings and concluded that there is a reinvigorated interest in Athens as a city break and conference destination.