Amadeus has signed an extensive long-term content agreement with China Airlines Group that offers Amadeus travel agents access to a comprehensive range of fares, schedules and availability from China Airlines, Taiwan’s largest airline, and Mandarin Airlines, its regional and domestic subsidiary.
“This is an important step within Amadeus strategy to secure long term content agreements with leading airlines in Asia,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus.
Within Asia, the new agreement offers Amadeus subscribers access to the same level of fares, availability and functionality as any other travel agent content channel. Outside of Asia, China Airlines and Mandarin Airlines have increased their content guarantee to Amadeus to the same fares, availability and functionality as both airlines distribute through their own websites, call centers and other travel agency content access channels.
“Travel agencies are a key element of our sales strategy,” said James Yu, Senior Vice President, President Office, China Airlines Group.
Forecasted passenger volumes for both airlines in 2012 are 13.3 million of which 11.1 million correspond to China Airlines.
Eighty percent of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.