The two-day B2B forum will take place 17-18 March 2014 and bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 leading outbound ski tour operators, in a format of pre-arranged appointments.
As a meetings style event, rather than following a traditional exhibition format, ISTM will offer a level playing field for all suppliers with table-top meetings taking place within a formal business environment.
To ensure a targeted event where ski travel buyers can conduct business with ski travel destinations and in-bound operators, all buyers and suppliers will be pre-qualified against strict criteria for participation in ISTM.
As well as the pre-scheduled appointments there will be a selection of topical industry seminars and destination briefings designed to arm delegates with the latest product information, tools and technologies required to complete their contracting for the year ahead.
There will also be numerous opportunities to network socially and to meet members of the European travel trade press.
“We are delighted to be able to launch a forum specifically dedicated to a niche sector travel industry such as ski,” Peter Grimster, exhibition manager at Reed Travel Exhibitions, said.
The first ISTM will take place at the 5-star A-ROSA Hotel in Kitzbuhel, Austria.