Greek hotels, accredited by the “Green Key” program for 2012, will be presented to seven European countries this fall via a promotional campaign scheduled to run November 2012-April 2013.
The campaign will include events in Stockholm and other Scandinavian cities such as London, Berlin, and Nantes, the French city that has obtained the title ”European Green Capital in 2013.”
The international campaign for the Greek green hotels will kick off in Stockholm at the first conference on Green tourism in Greece to take place 22 November at Convention Center 7A, Sweden’s first “Green Key” convention center.
The campaign also includes a specially designed -environmentally friendly- stand at the following international tourism exhibitions: World Travel Market, UK (5-8 November 2012); Matka, Finland (17-20 January 2013); Reiselivsmessen, Norway (11-13 January 2013); Ferie For Alle, Denmark (22-24 February 2013); and ITB Berlin Germany (6-10 March 2013).
The Hellenic Society for the Protection of Nature represents the “Green Key” eco label program. The promotional campaign will be launched by Oslo-based communication agency North Events Limited. The agency specializes in the promotion of Greek tourism and products in the Scandinavian region.