As seen in the article on Greek cuisine, local wines, spirits, soft drinks and culinary specialties play an integral part in international travel and tourism. To acknowledge this, and as a celebration of the 11 years that World Travel Market has been based at Earls Court, the organizers of this year’s fair (November 12-15) have created a new Discovery initiative “Savor the World”.
With the support of Food and Travel Magazine and Travel Weekly, exhibitors are being encouraged to provide small samples of local wines, spirits and food all to enjoy.
“Savor the World” will follow a special farewell reception held in the Central Feature Area between 13.30 and 14.00 on the last day of the exhibition, Thursday 15 November.
Commenting on the initiative Fiona Jeffery, World Travel Market Group Exhibition Director said, “It seems particularly appropriate to end our tenure at Earls Court, prior to moving to Excel in 2002, by celebrating the world of international food and drink, key components to making holiday experiences so memorable. ”
Meanwhile, she said organizers have planned some major seminars for the fair, including: What are the secrets of attracting and retaining customers on-line? What are the trends in Customer Relationship Management? How will smartcard technology revolutionize the travel industry? What is the reality of e-customer relationship management?
Fifteen seminars have been organized under the umbrella “Raising the e-standard”. The detailed program will run over the two Meridian Days on Monday 12 and Tuesday 13 November and the Discovery Days on Wednesday 14 and Thursday 15 November.