Greece’s businesses still have a long way to go towards full digital transition with costs and lack of specialized human resources making it even harder.
The first direct flight from Shanghai to Athens marks the beginning of stronger tourism ties between China and Greece, said Greek Tourism Minister Olga Kefalogianni.
Driven by Greece’s strong tourism performance, hotel transactions in 2023 reached a value of 300 million euros, the third highest growth rate in Europe.
Climate change, the fires on Rhodes, the floods, and safety concerns impacted Greece’s online reputation in 2023, according to a report by the European Travel Commission (ETC).
