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Greece's latest tourism industry news by Greek Travel Pages

ING: Greece Sets Strong Tourism Foundations in 2023

Greece is among the few countries in Southern Europe to have fully recovered pre-pandemic 2019 tourism levels in 2023.

Greece Recoups pre-Covid Tourism Numbers in 2023 But Lags Behind Competitors

Greece fully recovered pre-pandemic 2019 tourism arrivals and revenues but still failed to outperform main rival countries.

Athens and Thessaloniki Hotels See Average Room Rate Rise in 2023

Despite lower occupancy levels for Athens and Thessaloniki hotels, average room rates and revenue per room increased in 2023 over 2019.

Deloitte: 5 US Travel Trends Expected to Shape the Industry in 2024

Travel frequency may change in 2024 but higher-end travel products could have a better year compared to budget options, found a Deloitte report.

UNWTO: 2023 Tourism Year to Recover Almost 90% of pre-Covid Levels

Global tourism levels managed to come close to pre-Covid 2019 levels in 2023, with full recovery expected in 2024.

Greece’s All Inclusive Sea & Sun Segment Generates €5.5b in 2022

One-fourth of all travelers to Greece in 2022 or 7 million chose all-inclusive holiday packages generating 5.5 billion euros.

UNWTO: Global Tourism Arrivals Reach 84% of pre-Covid Levels in Jan-July

Tourism worldwide is recouping losses incurred by Covid-19, as arrivals reach 84% of pre-pandemic levels in January-July.

Accor: Tailor-made Travel Advisor Support a Top Customer Demand

An Accor report found that travel planners’ success now depends on getting close to customers and providing personalized services.

WTTC: Global Tourism to Boom by 2033 Reaching $15.5 Trillion

Global tourism is projected to boom in the next decade reaching $15.5 trillion by 2033, according to the WTTC.

Study: Travel Spending to Rise by 28 percent in Next 12 Months

Travel is a top spending priority despite economic uncertainty with consumers willing to spend more in the coming 12 months.

Athens a City Break ‘Bargain’ in Europe for UK Travelers

Athens is among the 10 best value cities for travel this year, found the UK’s annual Post Office City Costs Barometer.

Study: Greece Stands to Gain By Linking Primary Sector with Tourism

Linking the primary sector with tourism through gastronomy tourism can contribute to national and local economies, found a study.

Study: Greece Tourism Prospect Strong but More Needs to be Done

Greece is among the world’s top 5 tourism brands but more needs to be done for the country to maintain its strong standing.

Greece Expects Cruise Arrivals to Increase in 2023

On the back of a very good tourism year in 2022, Greece is expecting cruise arrivals to increase by 15% in 2023.

Crete Region Promotes Island’s 4 UNESCO Sites at ITB Berlin Expo

The Region of Crete agreed with UNESCO and Google to further promote Crete’s four UNESCO sites during a meeting at the ITB Berlin 2023 travel expo.

ITB Berlin – Tourism Faces New Risk: Finding Staff

A recent survey presented at the ITB Berlin 2023 expo finds an “alarming deficit” of staff at travel and tourism companies worldwide.

ITB Berlin: Alltours and TUI See High Demand by Germans for Greece in 2023

Alltours and TUI expect strong demand by German travelers for Greece this summer season.

Athens Among Most Desired Travel Destinations for Americans in 2023

Athens is among the Top 5 non-US cities American travelers want to visit this year, according to a study by Go City.

Study: Islands Give Greece Advantage in Tourism Over Rivals  

The islands are giving Greece a head start over its main tourism rivals setting solid foundations for 2023.

UNWTO Sees Pre-Covid Tourist Levels Returning in 2023

The UNWTO expects Europe and several other regions to achieve pre-Covid 2019 tourist levels this year on the back of a very strong 2022.