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Greece's latest tourism industry news by Greek Travel Pages

Study Findings Reveal Urgent Need for Fire Prevention Plan in Greece

A total of 11,000km2 went up in smoke in Greece from 2000 to 2023 as a result of fire, according to a GBR Consulting study.

Rhodes Fires: 84% of Island’s Hotels Unaffected

Eighty-four percent of the hotels on Rhodes and 81 percent of available rooms were not affected by last month’s fires.

Thessaloniki Hotels Association Unveils New Corporate Identity

Thessaloniki Hotels Association unveils new logo honoring the city's architecture and history.

Demand Boosts Thessaloniki Luxury Hotel Arrivals

Thessaloniki’s hotel dynamic continues to grow with more international hospitality brands set to make their debut in the city.

Study Reveals the Tourist ‘Types’ that Pick Thessaloniki for Holidays

Art lovers, active types and foodies are among the ‘travel tribes’ that select Thessaloniki as their holiday destination.

Thessaloniki Food, Nightlife Winning Over More Tourists

Nightlife and food are two of Thessaloniki’s strong points attracting more visitors to Greece’s northern city, found a satisfaction study.

Hotels in Greece Change Hands Through Million-euro Deals

A number of hotels in Greece worth over 300 million euros in total have gone to new owners demonstrating a growing investor demand.

Athens Hotel Occupancy Levels Rise by 69% in Jan-Feb

First two months of the year set positive pace for Athens – Attica hotel occupancy forecasts.

Who Visits Athens: Study Identifies 10 Travel Persona Profiles

GBR Consulting has identified 10+1 types of people that visit Athens, the historic city and capital of Greece.

Survey: Tourists Consider Athens a ‘Must-see’ Destination

Tourist satisfaction towards Athens’ tourism product increased in 2022 with visitors labeling the city as a “must-see destination”.

GBR: Greece’s Hospitality Sector Makes Steady Steps Towards Recovery in 2022

Greece’s hospitality sector in 2022 managed to cover losses incurred by the Covid-19 pandemic despite the decline in arrivals and overnight stays.

Israel Top Int’l Source Market for Thessaloniki in 2022

Travelers from Israel, US and Germany were back in Thessaloniki in 2022 boosting overnight stays.

Greece’s Reputation for Travel Experiences Going Strong in Q3

Greece remained competitive in the third quarter of the year garnering a score of 8.91 in terms of traveler experience, study finds.

Greek Hotel Revenues Rise, Overnight Stays Drop in Q3

Greek hotels exceeded pre-pandemic 2019 revenues by 19% in the third quarter of the year but marked a 5 to 7% drop in the number of overnight stays.

Athens Hotels Not Happy With January-July 2022 Performance Figures

Athens’ hotels in July saw a ‘remarkable’ rise in occupancy but data for the first seven months of the year has sparked worry among hoteliers.

Athens and Greece Maintain Strong Online Reputation in Q2

Greece and Athens continued to garner positive feedback online in Q2 and June, according to INSETE’s sentiment tracker for the country and its capital city.

Athens Hotel Sector Sees Over 70 New Openings During 2017–2022

Seventy-one new hotels opened in the Greek capital over the last five years with the majority located in the center of Athens, according to GBR Consulting.

Israeli Travelers Drive Tourism to Thessaloniki in H1 2022

Although overnight stays of travelers from Israel dropped this year in Thessaloniki, the country has remained among the northern Greek city’s top international source markets.

Instagrammable Beaches, Food, Nature Drive Greece’s E-reputation in May

Greece is winning points online with social media conversations pushing the country’s e-reputation up by 64 points in May compared to rival markets under investigation.

Athens Gastronomy, Hospitality Winning Over Tourists

Hospitality and gastronomy are winning points with travelers making Athens a highly sought-after destination, according to findings released by INSETE.