The Thessaloniki Tourism Organization (TTO) has launched a new digital banner campaign in London’s Leicester Square to promote the Greek northern city as a city break destination to British travelers.
The campaign is part of the organization’s new promo project titled “The Super Duper City Break” and includes two digital panels in Leicester Square that show the cosmopolitan character of Thessaloniki. Those passing through Leicester Square see the city’s vibrant nightlife, rich culinary heritage and two of its most distinctive features: the famous koulouri (local sesame seed bread ring) and its renowned waterfront.
Leicester Square was chosen an an ideal location to promote Thessaloniki as it is considered a global cultural hub and entertainment canter with over 2.5 million visitors every week.
Moreover, the square is home to London’s popular theaters and hosts 52 red carpet premieres annually, while 250,000 Londoners visit it daily for its casinos, clubs, hotels and restaurants.
“Leicester Square brings together people from all over the world,” said TTO President Voula Patoulidou, adding that the organization’s new campaign in the British market aims to have “the whole world talking about Thessaloniki.”
TTO’s presence in London will also be enriched by the organization’s participation at the National Geographic Traveler Food Festival, taking place later this month.