Serbian Travel Agents ‘Meet’ Thessaly, Greece, at Belgrade Travel Fair
Serbian tour operators, travel agents and journalists recently attended a very informative presentation of the diverse tourism destinations of Thessaly at this year’s Belgrade Tourism Fair.
In its 43rd year and considered the most important tourism event in Serbia, the international tourism fair took place between February 23-26 under the slogan “Vacation is not hard” at the Belgrade Fair venue. The tourism fair hosted 350 exhibitors from Serbia and abroad and more than 30 countries.
During the travel fair, Thessaly’s Deputy Governor for Tourism and Culture Yiannis Boutinas held a presentation of the Thessaly region, highlighting the unique features of various destinations such as Meteora, Pelion, Volos, Lake Plastira, the islands of the Sporades, and the coastal front of the Larissa prefecture.
According to Boutinas, the Greek destinations offer opportunities for travelers to meet diverse forms of tourism such as hiking, walking, cycling, pilgrimage and culinary. Moreover, the tourism forms can help offer extend the tourism season during spring and autumn.
The event, which was attended by representatives of the Embassy of Greece in Belgrade, the Greek Association of Serbia and various tourism business professionals from Thessaly, was a unique networking and ideas exchange platform for all participating parties.
The Municipality of Meteora and the Trikala Hoteliers Association were also represented at the event, making it a truly comprehensive showcase of Thessaly’s tourism offerings.
Euronews.serbia, a major local news outlet, covered the presentation extensively, highlighting the region’s unique attractions and the opportunities available to Serbian tourists.
In addition, during the presentation, Boutinas introduced Thessaly’s tourism promotion program that targets the Serbian market offering religious tourism, “sun and sea” vacations as well as other alternative forms of tourism.
In particular, he emphasized that many Serbs, especially those between the ages of 35 and 50, are interested in visiting new destinations that offer a diversified tourist product, according to the region’s latest market research.
Boutinas finished his presentation by inviting Serbian Orthodox tourists to visit Thessaly during Easter, a special time of the year when the region’s unique cultural and religious traditions are on “full display”.