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ITB Berlin Convention 2022 Begins

Photo source: ITB Berlin NOW

The virtual ITB Berlin Convention will kick off on Tuesday, March 8, with dominant themes including the war in Ukraine, the Covid-19 pandemic and the key topics of resilience, digitalisation and sustainability.

With the opening of the virtual ITB Berlin Convention, which will take place online until March 10, the leading travel trade show is launching a new event concept.

“The trade show opens in challenging times: the world has already experienced two years of the coronavirus pandemic – now the terrible war in Ukraine is overshadowing global events,” organizer Messe Berlin said.

Over the next three days, high-ranking experts will examine the most pressing topics of the global tourism industry from every perspective.

ITB Berlin NOW Convention. Photo © Messe Berlin GmbH

The opening press conference moderated by Katie Gallus will kick off events on Monday at 9am. Joining her will be Martin Ecknig, CEO of Messe Berlin; Dr. Levan Izoria, ambassador extraordinary and plenipotentiary of Georgia to Germany; Peter Kautz, MD of Statista Q; and Norbert Fiebig in his role as president of the German Travel Association (DRV).

The focus on Tuesday will be the pressing topics of resilience and the future. On Wednesday the topic will be digitalisation and on Thursday sustainability.

In a total of 102 panels, lectures, presentations, exhibitors’ press conferences and discussions, 223 leading experts and companies will assess the global challenges facing the travel industry.

More programme details can be found in the exhibitor presentation and press conference section at itb.com/convention.

The convention will be live-streamed from the Messe Berlin studio at itb.com. Attendance is free but registration is required.

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