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Greece Sees Poland Evolving into Major Tourism Market

Crete, Kourna Lake. Photo Source: Visit Greece / Y. Skoulas

Demand for Greece is growing among travelers from Poland, which is evolving into a major source market, said Nikoletta Nikolopoulou, head of the Greek National Tourism Organization (GNTO) branch in Poland during the recent “Virtual Greek Panorama” online event.

Rhodes and Crete attracted a large number of Polish tourists thanks in large part to LOT Polish Airlines’ decision earlier this year to add three new routes to Greece over the summer, offering connections to Thessaloniki, Heraklion (Crete) and Rhodes.

Polish visitors began coming to Greece in larger numbers in 2019, said Nikolopoulou, and since then have been among the country’s Top 5 source markets after Germany, the UK, Holland, France, and Italy.

Athens, Greece - June 2021: Interior of the Eleftherios Venizelos airport in Athens, Greece.

Photo source: Shutterstock

According to Nikolopoulou, in the last year, 1 million Polish holidaymakers visited Greece by air and 2 percent by road. Based on July to September data for 2021, Poland is now a third source market for Greece with a total of 540,561 arriving through regional airports.

A closer look reveals that Polish travelers take trips abroad three to six times a year. They prefer to book last-minute and opt for all-inclusive package deals. A total of 70 percent select 4- or 5-star hotels and spend on average between 850-1,500 euros for a week-long package deal, said Nikolopoulou.

She attributed the positive performance this year to LOT Airlines decision to service 12 Greek destinations and offer charter flights to seven more.

“The Polish market is being built now and there are significant opportunities, as long as we move properly and in a timely manner,” said Nikolopoulou.

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About the Author
Chicago-born and raised, Maria Paravantes has over two decades of journalistic experience covering tourism and travel, gastronomy, arts, music and culture, economy and finance, politics, health and social issues for international press and media. She has worked for Reuters, The Telegraph, Huffington Post, Billboard Magazine, Time Out Athens, the Athens News, Odyssey Magazine and, among others. She has also served as Special Advisor to Greece’s minister of Foreign Affairs, and to the mayor of Athens on international press and media issues. Maria is currently a reporter, content and features writer for GTP Headlines.

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