For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector.
A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer.
Euronews is airing the campaign throughout the summer on its platforms, enabling the message of the ETC and its 30+ partners to access Euronews audience across its 12 language editions, reaching the European travel consumer at a critical time for the industry. A spot, created by ETC, focuses on Europeans’ desire to reconnect with nature, culture and gastronomic experiences.
The multi-channel campaign, which aims to reach 26 million travellers, is designed to reassure potential tourists that destinations and tourism businesses in Europe have implemented all the necessary health and sanitary protocols, and send a clear message that the sector is open for business in Europe. It is also intended to inspire consumers to broaden their perceptions on what Europe has to offer, encouraging them to travel in a more responsible and sustainable way.
“Open up to Europe” is co-funded by the European Union with the support of more than 30 destinations and travel brands, in an unprecedented collaboration between the public and private sectors. As part of the campaign, ETC and its partners have developed the microsite OpenUpToEurope.eu which will be a one-stop-shop for those considering their travel plans for summer 2021.
Euronews broadcasts to 160 countries and is distributed to more than 400 million homes – including 67 percent of homes in the European Union and the UK. Euronews is available in 15 languages and has a strong and growing presence on digital platforms.