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‘All you want is Greece’ Campaign Launches as Tourism Restarts

The Greek National Tourism Organization (GNTO) on Thursday announced the official launch of Greece’s 2021 tourism campaign as the country gets ready to reopen to international tourists on May 14.

“The campaign is based on a new narrative of the enriched and diversified Greek tourist product that focuses on people and the experiences that our visitor can experience everywhere in Greece all year round,” GNTO Secretary General Dimitris Fragakis said, adding that the long-term campaign goes beyond promoting Greece’s renowned “sun and sea” model.

GNTO Secretary General Dimitris Fragakis.

GNTO Secretary General Dimitris Fragakis.

Dubbed “All you want is Greece”, the campaign will be showcased in Greece’s target markets and includes five videos. The first video (included above) gives a general idea of what a visitor can expect upon his visit to Greece. The following for videos promote four of Greece’s tourism offerings: sea tourism, gastronomy, wellness and culture.

Campaign videos

According to Fragakis, the campaign is part of the largest promotional program for Greece to markets abroad that the GNTO has carried out in the past decade.

Running under a budget of some 22 million euros, the GNTO’s promotional program for 2021 includes co-advertising actions (worth 10.6 million euros) with 76 tour operators and 18 airlines. The program, among other things, includes the launch of smart digital campaigns worth 12.3 million euros.

Moreover, Fragakis announced that a pilot version of the GNTO’s VisitGreece.gr portal has launched.

Greece’s tourism campaign was officially presented during an event dedicated to the country’s reopening to international travelers. For information on how to travel to Greece, press here.

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About the Author
Nikos is Greek-American born in New York, USA, and has lived in Greece for over 30 years. He is the managing editor of Greece's leading monthly travel and tourism guide, the Greek Travel Pages (GTP) since June 2008 and of news site GTP Headlines since its launch in September 2012. Nikos has also served as international press officer for the City of Athens and for the mayor. He has a degree in Mass Media and Communications, specializing in Journalism. Nikos is a native English speaker and speaks Greek fluently.
  1. Michelle Pissis Reply

    Superb! All you want is Greece, again and again
    Try to attract the many young seniors to spend their best years in value for money Greece! Offer incentives … happy to help!!

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