The digital tourism campaign of the Attica Region has received three honors at the IAB MIXX Awards 2020.
Organized by IAB Hellas – an association dedicated to digital marketing and advertising, the MIXX Awards recognize the best digital and interactive marketing campaigns.
The Attica Region received two gold awards in the “Brand Awareness & Positioning” and “Social” categories for the upgrade of the “Attica” brand, its promotion activities on social media and the audience’s engagement.
Furthermore, Attica won a bronze award in the “Cross-media integration” category for promoting the “Attica” brand through multiple media platforms.
Attica’s communication campaign was launched in the begining of 2020, prior to the outbreak of the coronavirus (Covid-19) pandemic in Greece. However its videos will be adjusted to the philosophy of tourism safety against Covid-19, as requested by Attica Governor George Patoulis.
“The safety of travelers in Attica remains at the center of our initiatives, especially this year, therefore our communication campaign will be adjusted with the appropriate messages,” Patoulis said.
The campaign features 11 thematic videos that aim to raise awareness on Attica as a tourism destination and attract travelers of all ages, during all seasons, also promoting cultural and business experiences, and island hopping.
“During the past year, we focused on adjusting our strategy to the challenges of digital tourism and the new options offered to travelers as we approach the post-Covid-19 era. Despite these critical circumstances and the evolution of the pandemic in Greece, I am certain that the year 2021 will offer the opportunity to Greek tourism to revive while Attica will rightfully win the place it deserves among other international tourism destinations,” Patoulis added.
The videos were directed by Theodoris Papadoulakis and Maria Douza, and produced in cooperation with Steficon.