The World Tourism Organization (UNWTO) and CNN International Commercial (CNNIC) have teamed up once again, this time to celebrate the transformative power being unleashed as the restart of tourism gets underway.
Centered around a 45-second film launched on Monday and broadcast exclusively on CNN International until January 2021, the #RestartTourism message highlights tourism’s unique ability to adapt and innovate and generate opportunities for sustainable development.
“The restart of tourism brings new hope and new opportunity for millions around the world,” UNWTO Secretary-General Zurab Pololikashvili said.
The #RestartTourism video is expected to reach more than 310 millions of households across CNN’s feeds to Asia, South Asia and EMEA (Europe, Middle East, Africa).
According to the UNWTO, the #RestartTourism campaign affirms the organization as the unifying voice behind the global restart of tourism while harnessing the influence and prestige of the CNN brand to reach global audiences at scale.
“We are proud to be working again with CNN to send such a positive and inspiring message. Tourism has the power to bring us back together, giving us unforgettable experiences while also supporting jobs, helping businesses and protecting culture and our natural heritage,” Pololikashvili said.
The UNWTO had partnered once again with CNNIC in May for a campaign asking the world to be patient, responsible and “travel tomorrow”.
The #RestartTourism video will also be amplified by UNWTO’s own media channels, as well as those of its members in every global region, reinforcing a message of positivity at the end of a challenging year.