London Travel Week Virtual kicks off tomorrow, October 30, with a diverse array of webinars and summits designed to help the travel industry recover, rebuild and innovate.
Aiming to maximise the online experience of all WTM Virtual delegates over the next seven days, the event will be focusing on how to market a destination or brand into the future.
On Friday, the Five Percent will deliver their take on the future of travel marketing, before the BAME Women in Travel organisation will unpack how to diversify travel marketing to help brands connect with an increasingly varied consumer market.
Moving to Saturday, London Travel Week will be showcasing further insightful content including webinars with BBC Storyworks and the Caviar Spoon Rebelle as well as debuting the #TourismStrong campaign from GLP Films who will be showing their work towards pioneering sustainable recovery solutions for local tourism operators around the world.
G Adventures will also be taking up slots over the weekend, with two webinars centred on their recent “re-travel better” campaign.
Monday, November 2, signals just one week to go until the opening of WTM Virtual and so London Travel Week virtual will be hosting WTM’s aviation expert John Strickland as he explains why 2020 was the most unprecedented year in aviation history.
The following day, London Travel Week Virtual will be focusing on digital influencers with its Content Creators Summit. The three-hour event will begin with the BCMA Influence Awards for 2020 and the ten finalists will be showcasing their work to the assembled audience.
Wednesday, November 4, will be a dedicated Responsible Tourism Day with a special programme of interviews curated by WTM’s Responsible Tourism expert Harold Goodwin.
Furthermore, Thursday, November 5, the final day of London Travel Week, will begin with a summit from WTM’s official media partner TTG. The industry publication will be focusing on how to put travel back on the map for 2021 and will draw on their vast network to deliver a great deal of insightful content.