The Greek National Tourism Organization (GNTO) and ECTAA have signed an agreement to make Greece the Preferred Destination of the European umbrella association of travel agents and tour operators for the second semester of 2020.
With this agreement, ECTAA pledges to promote Greece among its 70,000 members – travel agents and tour operators – across Europe, highlighting the diversity of travel and tourism products that the mainland and the islands have to offer, ranging from UNESCO World heritage, beautiful nature, to vibrant cultural scene, fine gastronomy as well as many conference and meeting venues.
“I believe that this agreement will bring mutual benefits for the two parties and will foster strong relations between Greek incoming agents and our members. Considering the current difficult period, we are confident that this cooperation will be a positive catalyst to bring tourism back to Greece,” said ECTAA President Pawel Niewiadomski.
Furthermore, ECTAA will become an essential partner in the travel and tourism promotion program outside of Greece by fostering relations between European travel agents and tour operators with the local destination management companies and other partners. The objective is to nurture the image of Greece as one of the safest and most attractive destinations in Europe.
In addition, Greece will get opportunities to show that it continuously improves standards for a more sustainable tourism. Many actions are foreseen until the end of the year. Among them is the webinar of 23 September on the opportunities offered by the new models of travel for the Greek market.
Meanwhile, ECTAA will hold its annual General Assembly on 8 and 9 October in Athens. It will be an occasion for the national delegates of ECTAA to get acquainted with the measures aimed at making the tourist experience both safe and enjoyable at the destinations and possibly start prospecting for future congresses of travel agents and tour operators in Greece.