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TUI Group Announces New Sustainability Director

TUI Group’s Jane Ashton, Thomas Ellerbeck and Charlotte WWiebe.

TUI Group has appointed Charlotte WWiebe as its new sustainability director. She is taking over the role from Jane Ashton, who leaves the company to take on a new challenge outside TUI.

Charlotte previously held the function of HR director and member of the management board at TUI Nordic. In 2019 she was named “Swedish HR Director of the Year”, a tribute honoring her contribution to the successful transformation of TUI Nordic.

Prior to her role within HR Charlotte gained experience in various operational functions including the hotel sector.

In her new role Charlotte will report to Thomas Ellerbeck, member of the group executive committee and group director corporate and external affairs.

“Charlotte has successfully driven change during her time at TUI Nordic. Her interest in sustainable transformation and innovation as well as her ability to drive change are the perfect qualities for her new role as group sustainability director,” Thomas Ellerbeck said.


From March 2020, Charlotte will be in charge of implementing TUI Group’s new Sustainability Strategy 2030 with the mission to strengthen TUI’s leading position in sustainability and shape the future of sustainable travel. Working with TUI´s sustainability team in all parts of the business, she will present the new Sustainability Strategy at the beginning of the next year.

 “Sustainable transformation is one of the great challenges of our time. I am convinced that sustainability, business and profitability go hand in hand. My goal is therefore to continue working with my colleagues throughout TUI Group as well as our stakeholders and partners to drive change in this area,” Charlotte WWiebe said.

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