Ministry Takes Action to Promote Halkidiki Tourism to Foreign Markets

Ammouliani, Halkidiki, northern Greece. Photo Source: @Halkidiki / @MarioAgapios

The Greek Ministry of Tourism has announced measures aimed at promoting Halkidiki’s tourism offerings to its target markets, after the severe weather phenomena that hit the area last week.

The Greek government declared a state of emergency for the northern Greece region, after gale-force winds stormed through on July 10, leaving at least seven people dead and dozens injured.

Photo source: Visit Greece

During a meeting on Tuesday, Tourism Minister Harry Theoharis, Deputy Minister Manos Konsolas Secretary General Konstantinos Tsegas, Greek National Tourism Organization (GNTO) President Charalambos Karimalis and Halkidiki Hotel Association President Grigoris Tasios discussed on ways to restore the image of Halkidiki as a tourism destination and increase tourism flows to the area through media coverage and advertising campaigns.

According to an announcement, the GNTO offices abroad will further enhance the advertising programs that are currently carried out in collaboration with foreign tour operators, with the aim to promote Halkidiki.

The ministry also plans to launch an eight-week campaign in Milan and Rome, starting on August 17, with the screening of videos featuring Halkidiki at metro stations and on buses.

Furthermore, the GNTO offices abroad will launch a special advertising campaign for the promotion of Halkidiki in the local media. The campaign will start in August and run until the end of the year.

Meanwhile, an online advertising campaign, which is currently running through the OATH – Verizon Media network in Sweden, Norway Finland, Denmark, France, the US, the UK and Germany, will also include promotional material on Halkidiki.

Moreover, the northern Greece region will be promoted through the newsletter of GNTO which is sent to 20,000 recipients via e-mails.