Greek Digital Marketeers ‘Tool’ Launch Strategy for Short-stay Rentals Firm ‘Pillowhite’

Pillowhite’s new website

Greek digital marketeers Tool recently announced a new partnership with management company Pillowhite.

With a focus on short-stay rentals for select properties in Greece and Cyprus, Pillowhite places emphasis on its values of hospitality and cleanliness aiming to meet the demands of its clients.

Meanwhile, the company’s portfolio of short-term leases pays special attention to personality, finesse, and quality, while the firm’s professionals offer hospitality and a personal touch.

Tool has undertaken the promotional and marketing needs of Pillowhite creating a new brand in the hospitality industry that will establish itself as a luxury brand in the short-stay rental sector.

Tool’s branding strategy includes designing the brand name, logo design and corporate identity, website design and development, as well as the digital marketing strategy.

Tool’s digital marketing plan aims to increase B2B and B2C direct sales and brand awareness. The focus is to expand on short-stay rentals with emphasis on hospitality and cleanliness.

Meanwhile, Pillowhite’s logo is minimal alluding to cleanliness, finesse, balance, and tranquility. The company’s website aims to communicate the overall experience at the Pillowhite collection of luxury apartments and villas.