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TUI Magic Life Portfolio Grows to 16 Clubs in Six Countries

The TUI MAGIC LIFE Marmari Palace on Kos, Greece. Photo: GTP

The TUI MAGIC LIFE Marmari Palace on Kos, Greece. Photo: GTP

Next year, TUI Group’s all-inclusive TUI Magic Life club brand will increase its portfolio by as many as three new clubs.

According to an announcement, the brand will launch the new clubs in May 2019: TUI Magic Life Calabria in Italy, TUI Magic Life Skanes in Tunisia and TUI Magic Life Bodrum in Turkey. The brand’s portfolio will thus increase from 13 to 16 clubs and be available in six countries, including Spain, Greece and North Africa.

Referring to the comeback of the destinations of Tunisia and Turkey, Andreas Pospiech, Managing Director TUI Magic Life, said the perfect moment had arrived for the Group to further expand its offering for its guests.

“The two clubs will address an international target audience with a strong focus on the British market,” Pospiech said.

TUI Magic Life Skanes in mainland Tunisia places a particular focus on families and TUI Magic Life Bodrum is expected to be a magnet for party lovers.

“The hallmarks of the TUI Magic Life club brand are its wide range of all-inclusive services and comprehensive sports and entertainment program,” TUI said in an announcement.

TUI acquires Italian technology start-up Musement

TUI also recently announced the acquisition of the Italian technology start-up Musement, strengthening its position in the excursions, tours and activities business in the destinations.

According to the travel group, the acquisition will allow TUI to grow further in the high-margin segment, to expand its portfolio of experience products and to customise them for the Group’s 20 million guests per year.

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