KLM Shares Unique Travel Experiences Through ‘The Journey’ Podcast

Photo Source: www.klm.com

KLM Royal Dutch Airlines recently launched “The Journey”, an English-language podcast in which passengers talk about a journey that has changed their lives.

According to an announcement, KLM is the first airline that uses a podcast to display the power of travelling. The podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi. Every episode focuses on a single journey.

Podcasts are growing in popularity around the world, and KLM sees them as an exceptional way of establishing contact with passengers. “The podcast is a great medium for our brand, since it keeps listeners interested in the story for 30 to 40 minutes,” said Natasha van Roode, head of KLM Marketing Communication.

Listeners can call up the podcasts at no cost through podcast.klm.com, and find background information about the different episodes. Furthermore, “The Journey” is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play.

KLM passengers can also listen to the podcasts on Inflight Entertainment on board long-distance flights.

KLM is still looking for a special travel story for the last episode of “The Journey. “Through podcast.klm.com, we are asking listeners to share their personal travel stories,” the company said.