Hospitality consultant and event organizer Respond on Demand has joined forces with tourism exhibition organizer Leaderexpo for the launch of a new B2B and B2C event to promote Greek tourism businesses and destinations to sector professionals located abroad.
The new two-day event will be entitled “Greek Dream” and is planned to run annually.
The debut event “Greek Dream ’18” will take place next year in Brussels, Belgium, during February 20-21 and include B2B meetings between Greek tourism enterprises and travel agencies in Belgium and the promotion of Greek travel destinations and businesses to the public through B2C meetings.
According to the organizers, Greek participating companies are expected to hold some 25 B2B meetings each with foreign buyers on the first day. On the second day, they will have the opportunity to have direct meetings (B2C) with the Belgian audience and promote special offers for holidays in Greece.
The organizers will aim to hold future editions of the event in various countries.
From 2009 until today, Respond On Demand has been promoting Greek hotels, travel agencies and destinations to travel agencies abroad, having developed a remarkable communication network of tourism professionals in foreign countries. Leaderexpo is the organizer of the “Greek Tourism Expo” international exhibition that takes place annually in Athens.