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AEGEAN and Starwood Hotels Join Forces on Customer Loyalty Programmes

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Greek carrier AEGEAN Airlines and Starwood Hotels & Resorts Worldwide on Thursday announced a new partnership, which brings a selection of exclusive benefits to their award-winning loyalty programmes –- Miles+Bonus and Starwood Preferred Guest (SPG). AEGEAN is Starwood’s first partner airline in Greece.

SPG-Logo“Our new partnership with AEGEAN will allow us to reward our loyal SPG members and cultivate even greater loyalty with travellers”, said Robert Koren, Starwood Hotels & Resorts, Vice President, Regional Director Southern Europe.

According to the partnership, SPG members can now convert their Starpoints into Aegean Miles+Bonus award miles.

In addition, SPG members will be given an extra 5,000 miles for every 20,000 Starpoints converted to Aegean Miles+Bonus award miles.

Greece, Germany, the US and the UK are key markets for us and we look forward to introducing AEGEAN’s Miles+Bonus members to our world-renowned Starwood Preferred Guest programme”, Mr Koren added.

Aegean_Miles_BonusWith 11 properties in Greece under The Luxury Collection, Westin and Sheraton brands, Starwood Hotels & Resorts has the largest presence in the market for an international hotel group. AEGEAN, a Star Alliance member, is the largest Greek airline, expected to expand to 149 destinations in 45 countries in 2016.

“This partnership will provide additional benefits to our shared customers and enhance the value of both programmes”, said Dimitris Gerogiannis, Chief Executive Officer of AEGEAN.

Miles+Bonus, the common loyalty programme of AEGEAN and Olympic Air, offers its members the opportunity to earn miles by flying with AEGEAN and Olympic Air or any of the 27 Star Alliance member airlines as well as through the wide non-air partners’ network.

Starwood Preferred Guest (SPG) is an innovative, award-winning frequent traveler programme that unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world.

In order to earn award miles when staying at Starwood Hotels & Resorts, Aegean Miles+Bonus member must join the SPG loyalty programme by registering online at spg.com.

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