Greek online platform Destsetters announced on Wednesday that it will hold a special hotel workshop for the first time in Thessaloniki for hoteliers interested in tapping into the global LGBT (Lesbian, Gay, Bisexual, Transgender) travel market.
Held in cooperation with the Thessaloniki Hotels Association, the workshop entitled “Gay & Lesbian Travel Market: Trends, Services & Targeting Methods” will take place on Monday, October 12, at The MET Hotel.
“The gay and lesbian audience is one of the most important niche travel markets of the global tourism industry, presenting an amazing opportunity window for hoteliers who want to increase their sales”, Destsetters said in an announcement.
Having a high expertise in the LGBT travel market and its consuming habits, Destsetters will inform Thessaloniki’s hoteliers about the consuming characteristics of the gay and lesbian travel audience; give tips for service enhancement to increase the guest satisfaction of gay and lesbian travelers; and help hotel owners target the LGBT travel market efficiently by using the most modern online techniques.
A destination analysis session will also take place where the potential of Thessaloniki towards the LGBT travel audience will be explored.
A fast growing tourism brand worldwide, Destsetters specializes in targeting dynamic niche markets, such as Gay & Lesbian, Luxury, Gastronomy and Wellness & Spa. More than 700 hotels worldwide use Destsetters as a marketing tool to effectively target niche markets and enhance their bookings.
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