Greece is gaining popularity for its wine tourism experiences, with a 41% increase in searches for wine tours and tasting in 2022, according to a study by Tourix.
Digital transformation has profoundly affected the tourism industry and is spearheading developments in the sector amid the Covid-19 pandemic, according to Greek experts.
The Covid-19 pandemic is expected to accelerate the digital transformation of Greek tourism enterprises in the years to come, says Hellenic Chamber of Hotels President Alexandros Vassilikos.
