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In parallel with the ITB Berlin, the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018.
In order to successfully compete with the technology giants tour operators must rethink their strategies. This is where the digital transition offers a decisive advantage. ITB Berlin Convention Sessions are “hybrid events”, so they also have a virtual existence. In other words, they extend outside the fair ground and outside the ITB Berlin schedule.
In over 200 keynotes, interviews and panel debates as well as in selected workshops top decision-makers from the tourism industry and political community join recognized experts to address the core trends and issues of several hot tourism segments.
For trade visitors attending the world’s largest travel trade show admission to the ITB Berlin Convention is free.