ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds.
The Oman Ministry of Heritage and Tourism and ITB Berlin have announced that the Sultanate of Oman will be the official host country of the World’s Leading Travel Trade Show in 2024
At ITB Berlin 2023 around 5,500 exhibitors from 161 countries displayed their products and services to over 90,000 visitors. In 2023, under the heading ’Mastering Transformation’, the ITB Berlin Convention took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers
Within the framework of the ITB, all relevant players of the industry present themselves in the exhibition halls at the radio tower. In addition to elaborately designed information stands on countries, destinations, hotels and tourism associations, specialist suppliers such as tour operators, booking systems and transport operators will also be presenting themselves. The wide range of offerings makes ITB an important B2B platform where industry partners meet.
ITB Berlin has been established as the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.
The ITB Berlin Convention will take place during 5-7 March 2024. A top-notch and visionary convention program with high-ranking speakers from the industry, science and politics addresses the latest trends and challenges of the global tourism sector.
