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The International Travel Fair, known as Bit (Borsa Internazionale del Turismo) is an event that brings together trade operators from all over the world, a large audience of visitors, travel lovers, television reporters and press.
Sponsored by Fiera Milano, the most important player in the exhibition industry in Italy and one of the biggest in the world, Bit takes place every year, since 1980. Over the years Bit has been an international meeting point for decision makers, professionals, buyers, sharply outlined and selected, coming from different areas and industry fields.
With more than 1.500 Hosted Buyers from Italy and abroad, more than 2.000 participating companies and more than 60.000 professional visitors expected, the 2017 edition will be one of the most innovative shows that BIT has ever organized, introducing important novelties.
From Sunday 2nd April through Tuesday 4th April 2017, BIT is to be a completely new experience. Even from a logistical point of view. In fact, the new location of the event will be Fieramilanocity and MiCo (one of the largest congress centres in Europe and the world).
Along with the four main sectors – Leisure, Luxury, MICE and Destination Sport – there are to be three visitor itineraries dedicated to themed areas that are seeing great growth: A Bit of Taste (food and wine), Be Tech (digital) and I love wedding (dedicated to honeymoons).
Rounding out the exhibition, there is also to be a wide range of meetings, which will be even more targeted next year thanks to detailed sessions that have been created to offer professionals a true overview of the “where, how and when” in terms of what will be hot in tomorrow’s tourism industry.