Google has launched curated audio walks that aim to highlight the unexplored sides of Athens and showcase the city as an all year round tourism destination.
"Greek Summer is a state of mind... This year, enjoy your Greek summer wherever you are." - This is the message that Greece will send out to the world this season.
Steve Vranakis, a former Google executive and current Chief Creative Officer of the Greek government, is aiming to reposition Greece on the global map.
SETE's 2019 tourism conference will focus on international best practices for sustainable development, destination management, innovation and travel experiences.
This week the Pioneering Greeks column introduces Steve Vranakis, the Executive Creative Director at Google Creative Lab. His team in Google has launched some of the campaigns that have changed the way we perceive the world.
