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Greece's latest tourism industry news by Greek Travel Pages

Accor and Alibaba Group Enter into Strategic Partnership

Hospitality group Accor and the Alibaba Group have partnered to develop new digital applications and loyalty programs to improve the traveler experience.

Athens Hotel Performance Holding Strong in Q3

Revenue and occupancy rates at Athens hotels are holding strong in the third quarter of 2018, with sights now set on the upcoming Athens Marathon next week.

SWOT Announces New Senior Partner Sales & Marketing

Greek hospitality management company SWOT (Simple Way of Tourism) has appointed Panagiotis Constantinidis as its Senior Partner Sales & Marketing.

AccorHotels Partners with Ctrip to Enhance Experience of Chinese Travelers

AccorHotels has signed a memorandum of understanding (MoU) with Ctrip, aiming to enhance the tourism experience of Chinese travelers.

AccorHotels Sees Bright Future in Greece – Interview with VP Leisure Sales Jean-Claude Balanos

AccorHotels' VP Leisure Sales Jean-Claude Balanos speaks to GTP in regards to the hotel group further developing in the Greek market.

‘Sofitel Wine Days 2017’ Fascinate Travelers in Athens

Sofitel Athens Airport is participating in the “Sofitel Wine Days 2017", the group's global initiative taking travelers on a round-the-world tour of wines.
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Athens Airport Participates In WWF’s “Earth Hour”

Athens International Airport (AIA) will join the WWF’s global initiative “Earth Hour” tomorrow, Saturday 23 March, and switch off the lighting of its western runway system (03L/21R), interrupting its operation for one hour, between 20:30 – 21:30 (local time).

Hotel Brands in Greece On The Rise

Over the past years hotel brands in Greece have expanded although their share still remains low when compared with other European countries, says tourism and hospitality consultant, Dr. Dimitris Koutoulas.

Greek Hotels Least Developed in Branding

Although among the world's best, Greece's hotels are not aware of the benefits of brand names, according to a recent study. The 2005 Greek Hotel Branding Report, which is the first of its kind for the Greek tourism market, explores the extent of branding among Greek hotels and...