Over the past years hotel brands in Greece have expanded although their share still remains low when compared with other European countries, says tourism and hospitality consultant, Dr. Dimitris Koutoulas.
Although among the world's best, Greece's hotels are not aware of the benefits of brand names, according to a recent study. The 2005 Greek Hotel Branding Report, which is the first of its kind for the Greek tourism market, explores the extent of branding among Greek hotels and...
TUI believes in Greece's success, sees new opportunities in the market and therefore intends to boost investments in the country, according to the travel group's director of corporate and external affairs, Thomas Ellerbeck.
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