Redefining the way we market and manage tourism and refocusing the attention on the traveler were the key findings of this year’s IMIC 2017 conference.
The “E-Tourism & Travel Distribution in Southern Europe & Mediterranean” conference was the first of its kind in Athens and attracted renowned names from the e-travel world and presented the current challenges and trends in the travel market.
Online advertising can offer the best exposure for Greek tourism as it is international, targeted and efficient concluded the MSN Travel and Tourism Day conference that took place recently in Athens.
