In view of what many expect to be a hard winter ahead, the Greek Tourism Confederation (SETE) proposed a set of measures to help sector businesses deal with soaring energy costs.
Greece is ready to extend the tourist season this year with strong bookings all the way to the end of October, Tourism Minister Vassilis Kikilias said in an interview to the Greek media.
Investing in Greece’s strong reputation as a leading tourist destination is key for the future of the tourism sector into the new era, according to experts.
The Greek Tourism Ministry is ready for the next phase of its strategy which will focus on attracting investments that will bring added value to the industry.
The Bank of Greece has announced that tourist arrivals to Greece in June surged by 241.5% year‑on‑year, driving tourism-related revenues beyond 2019 levels.
Greece’s tourism industry is closer to recovering fully with a growing number of international arrivals set to generate an estimated 20 billion euros by the end of 2022.
As part of its promotional drive, the Greek National Tourism Organization (GNTO) has teamed up with Viber and launched a Visit Greece channel and a series of stickers depicting Greek summer fun.
Greek tourism stakeholders are welcoming the return of key source markets such as US, Australia and Canada, which are contributing to the sector’s post-Covid-19 recovery.
