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Greece's latest tourism industry news by Greek Travel Pages

Greece Focuses on New Tourism Brand Positioning

Greece is working towards a new brand positioning strategy for tourism, aiming to give the country the best promotion to markets abroad.

‘Every Brand We Create Tells a Story’ – Interview with Dimosthenis Broussalis, GM of DASC Branding

Dimosthenis Broussalis, General Manager of DASC Branding, informs on just how important branding is as a factor for marketing an enterprise.

Greek Tourism & Trade Center Opens in Warsaw, Poland

Greece's identity and branding for the tourism industry and exported products will be strengthened in Poland, thanks to the recent opening of the Greek Tourism & Trade Center in the commercial center of Warsaw.