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Greece's latest tourism industry news by Greek Travel Pages (gtp)

Marketing Greece Presents 2018 Action Plan for Greek Tourism

The promotion of Greece's most attractive and promising tourism products to markets abroad, are among the main priorities of Marketing Greece for 2018.

SETE: ‘Gastronomy Destinations’ Initiative to Promote Greece’s Culinary Tourism

Greece's culinary tourism offerings will be promoted through “Gastronomy Destinations”, an initiative launched by the Greek Tourism Confederation (SETE) and the Greek Gastronomy Guide.

Quality, Stronger Capacity Tops Greek Accommodation Body SETKE Agenda

Increasing room capacity, introducing a new hotel rating system, and laying out quality standards topped the agenda of SETKE's annual conference.

‘Marketing Greece’ Presents its Vision to Hoteliers in Cyprus

Marketing Greece CEO Ioanna Dretta recently presented the company's vision for Greek tourism during the annual conference of the Cyprus Hotel Managers Association.

Interview – Yiannis Retsos: SETE will Give Greek Tourism a Voice in Brussels

SETE President Yiannis Retsos is setting the bar high and moving beyond Greek borders to highlight the importance of Greek tourism.

‘Wanderlust Greece’ Campaign to Reveal the ‘Secrets’ of Athens

Marketing Greece’s digital campaign "Wanderlust Greece" continues to explore the country and now intends to reveal the "secrets" of Athens.

South Aegean Region Crowned ‘Best Creative Destination’

The South Aegean Region has been awarded as the “Best Creative Destination” at the Creative Tourism Awards 2017 for its digital campaign “Aegean Islands Like No Other”.

Marketing Greece Presents its Next Steps to Support Greek Tourism

Marketing Greece will focus on improving the demand for the Greek tourism product to attract greater visitor spending and overcome seasonality.

Spain’s ‘La Razón’ Highlights Chios’ History and Link to Homer

Chios was recently highlighted in a double-page feature of Spanish newspaper "La Razón" for its eventful history and link with ancient poet Homer.

South Aegean Islands ‘Star’ in the International Media

A number of journalists representing major international media outlets visited Greece between January and June 2017 to discover the South Aegean islands.

New Campaign Suggests ‘A Second Serving of Greek Summer’

Aiming to extend the tourism season in Greece, Marketing Greece launched an online campaign inviting people to have “a second serving of Greek summer”.

Astypalea Makes Headlines in German, Austrian Media

A feature on the island of Astypalea by dpa International was republished by German and Austrian media and reached millions of readers.

Marketing Greece Appoints Ioanna Dretta as CEO and Managing Director

Marketing Greece, the private marketing company for Greek tourism, has appointed Ioanna Dretta as its new CEO and Managing Director.

Italian Media Make a Case for Athens City Break

Leading Italian media with four extensive feature articles brand Athens an exciting ‘new’ cultural destination worth rediscovering.

Lesvos Hoteliers Demand Emergency Measures to Save Island Tourism

Lesvos hoteliers are calling for emergency measures to give the island a boost following the negative impact of the refugee crisis on local tourism.

Thessaly Region Campaign Takes Off in Full Force

An integrated marketing plan for Thessaly that aims to strengthen the region's brand and attract visitors from new markets was presented recently.

Spanish Actress Falls in Love with Athens in De Viajes Travel Magazine

Actress Silvia Marty features in 14-page travel feature and fashion editorial showcasing Athens' ancient attractions and spirited modern soul.

Going to a Greek Beach? Book Your Sunbed Online!

An app for booking sunbeds at organized beaches in Greece is available and expected to take the country's "Sun & Beach" experience to a whole other level.

e-volution awards 2017: Discovergreece.com Applauded for Performance Marketing

Discovergreece.com was honored at the recent "e-volution awards 2017" for its optimal use of performance marketing practices.

Tourism Partnership Launches to Promote Athens as Year-round Destination

A collaborative initiative has been launched to promote Athens as an attractive, year-round, city break tourism destination.