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The Swiss International Holiday Exhibition, also known as iViaggiatori, is the prestigious tourism event in Italian Switzerland which belongs to the network of the most important European tourism fairs.
A meeting place for over 11,000 Italian and German speaking Swiss families, institutions, experts, decision makers, buyers, televisions and specialized press.
The Swiss International Holiday Exhibition leads into a perfect trip around the world discovering places, peoples and cultures. It showcases the most beautiful locations and the best facilities on five continents, International tour operators and all the various types of tourism.
With an exhibition area of 10,000 square meters, more than 200 booths, more than 26 countries represented, institutional seminars and thematic events, the Swiss International Holiday Exhibition in Lugano aims to please the different types of visitors (families, singles, young couples, students, pensioners, etc.) and exhibitors, transforming for three days the city of Lugano into the center of the world leading the way in the successful tourism promotion.