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The first fair was an instant success, counting over 7.000 visitors, 115 exhibitors and 22 destinations from Greece and Cyprus. The fair’s success was also due to the active participation and strong sales offers from all major tour operators in Scandinavia including TUI, Apollo, VING, Airtours, TEMA, Detur, PRO-Favoritresor and many – many others.
The exhibition continued to grow in the following years in 2015 and 2016 counting even greater visitor numbers and exhibitors, when in 2017 it was decided to present a greater range of destinations, including the Mediterranean countries, thus Mediterranean Panorama.
Again the success grew to over 13.000 visitors and participations from Tunisia, Israel, Croatia, Italy, Montenegro, Spain, the Canary Islands and many other countries & companies who made their first appearance at the Panorama fair, enjoying wide exposure and strong sales results. Since the closure of the international exhibition in Gothenburg, TUR, the company decided to proceed in 2018 with a truly international profile this time allowing participations from around the world.
The tourism-gastronomy-culture “recipe” with a lively rich program of events and fun activities is the secret behind the success story of the Panorama fairs in Sweden.